Amazon A+ Content Examples That Help Listings Sell

Scroll down a listing from a well-run brand and you will usually find large images, comparison charts and short blocks of text where the plain description would normally be. That is A+ Content. It is free to brand owners, and many sellers still leave it empty.

This guide covers what A+ Content is, who can use it, the module types, some example layouts, and the mistakes that make it work against you.

What A+ Content is

A+ Content (formerly Enhanced Brand Content) is a set of image and text modules that appear in the product description section of a listing. You build it from templates in Seller Central and attach it to one or more ASINs.

It does not replace the title, bullets or image gallery, which still do the heavy lifting for search and first impressions. A+ Content is for the shopper who has scrolled past the bullets and wants to be convinced.

Who can use it

You need to be enrolled in Amazon Brand Registry, which requires a registered trademark (or a pending application in some regions). Once enrolled, the A+ Content Manager appears in Seller Central under Advertising.

Basic A+ Content is free. Premium A+ Content adds larger modules and video, and has its own eligibility rules that Amazon changes from time to time, so check the current terms in Seller Central.

The common module types

Amazon offers a set of module templates that you combine on one page. The ones you will use most:

• Image and text. One image with a heading and a short paragraph. The simplest module and often the most useful.
• Single image with sidebar. A large image with a text column beside it, for one feature explained in depth.
• Three or four images with text. A row of images, each with its own heading, for showing features side by side.
• Comparison chart. Your products across the top, features down the side, with ticks or short values. Each column can link to that product's listing.
• Image header. A full-width banner with a headline, usually placed at the top.
• Technical specifications. A structured two-column list of specs.

Every image module has an alt-text field. Fill it in, because that text is indexed for search and read by screen readers.

Example layout 1: single product, feature-led

This layout suits most products. From top to bottom:

1. Image header. A wide lifestyle photo in a setting your customer recognises, with a one-line headline stating the main benefit.
2. Three images with text. Three close-ups, each showing one feature: for example the material, the fastening, and the size. One heading and a sentence or two under each.
3. Single image with sidebar. The product in use, with a short paragraph on the problem it solves.
4. Technical specifications. Dimensions, weight, materials, what is in the box, care instructions.

It mirrors how people decide: see it in context, check the details, see it in use, confirm the specifications.

Example layout 2: a range with a comparison chart

If you sell several sizes, versions or related products, build the page around the comparison chart.

1. Image header. The full range shown together, with a headline that names it.
2. Comparison chart. Each product as a column with its own image. Rows for the features that differ: size, capacity, material, colour, what is included. Use ticks and short values, and link each column to its listing.
3. Image and text. One module on what the whole range has in common, such as the material or the guarantee.

The chart helps the shopper pick the right product, which means fewer returns, and keeps them inside your range.

Example layout 3: a product that needs explaining

Some products need a "how it works" section before the shopper is confident enough to buy.

1. Image header. The product and a headline that says what it does in plain words.
2. Four images with text. A numbered sequence: unbox, set up, use, result.
3. Single image with sidebar. Address the most common concern directly. If people worry about fit, show the size chart. If they worry about difficulty, show how simple the setup is.
4. Technical specifications, with a short note on the guarantee or support.

Mistakes to avoid

Repeating the bullet points. The shopper has just read them. A+ Content should add something: context, comparison, detail or reassurance.

Walls of text. Long paragraphs are rarely read. Keep text to a heading and two or three sentences, and let the image carry the point.

Text baked into images. Text inside an image cannot be read by Amazon's search or screen readers, and it becomes tiny on mobile. Put the important words in the text fields.

Ignoring mobile. Most shoppers are on a phone, where modules stack vertically. Check the mobile preview before publishing.

Claims you cannot support. Amazon's rules prohibit unsupported health claims, mentions of competitors, pricing or promotional language, and anything that contradicts Amazon's own policies. Content that breaks the rules is rejected.

Low-resolution images. Each module has a minimum image size. Stretched images look blurry and undermine the whole page.

Building it once and forgetting it. If the product, packaging or range changes, update the A+ Content too.

A practical way to start

If you have never built A+ Content before, do not try to fill every slot. Start with layout 1: a header image, a three-image feature row and a specifications module. Publish it, check it on your phone, and watch conversion for a few weeks. Then add a comparison chart if you have a range, or a how-it-works sequence if your product needs one.

A+ Content is one part of a complete listing. If you want the whole page looked at, from keywords and copy to images and A+ modules, listing optimization is part of our Amazon and marketplace services. Tell us the ASIN and we will tell you what we would change.