How to Choose a Shopify Development Partner
Most Shopify agencies sound the same until the work starts. Here is what a good development partner actually does, what to ask, and the signs to walk away.
Read moreeCommerce & Digital Solutions
eCommerce & Digital Solutions
Plain-English guides on PPC, listing optimization and account management, written for sellers in the UK and US.
Most Shopify agencies sound the same until the work starts. Here is what a good development partner actually does, what to ask, and the signs to walk away.
Read moreACoS is the number most sellers judge their ads by, but there is no single good figure. Here is how to work out yours and what actually lowers it.
Read moreThere is no single price for Amazon account management. Here are the pricing models you will be quoted, what they usually include, and what to ask before you sign.
Read moreRunning your own Amazon ads is possible, and plenty of sellers do it well. The question is whether it is the best use of your time. Here is how to decide.
Read moreMost Amazon agencies sound the same on a sales call. These ten questions separate the ones that will do the work from the ones that will send you a report.
Read moreThe Shopify plan fee is the easy part. The real cost of a store is in the build, the apps and the ongoing work. Here is what actually drives it.
Read moreA Shopify theme gets you selling fast. A custom-coded site gives you full control. Here is what each one actually gives you, and when each makes sense.
Read moreA listing has two jobs: get found, and convert the people who find it. This guide walks through every part of the page, in the order we work on them.
Read moreAI agents can plan, write and schedule a business's social media with very little manual work. Here is how it works, where humans stay involved, and how to start.
Read moreShopify handles the basics, but a store that ranks needs more than the defaults. Work through this checklist section by section.
Read moreMoving a store from WooCommerce to Shopify is a project, not a plugin. Here is the order to do it in, what to protect, and the mistakes that cost rankings.
Read moreStores rarely fail all at once. They slip. Here are seven signs that a redesign has stopped being optional, and what a good redesign actually involves.
Read moreA+ Content replaces the plain description with images and structured text. Here is who can use it, which modules to pick and how to lay them out.
Read moreEverything here comes from the questions sellers ask us before and after they hire us: what a good ACoS actually is, how to write a listing that ranks and converts, what Amazon account management should cost, and whether a Shopify theme or a custom-coded site is the better choice. The AI guides explain what agents are and where they genuinely save time, without the hype.
We write for owners of businesses selling in the UK and US, in plain English, and we do not quote statistics or prices we cannot stand behind. New guides are added as the questions come in. If there is something you would like covered, tell us.
Not sure where to begin? If you already advertise on Amazon, start with what a good ACoS looks like and work out your break-even figure before changing anything. If your listings are the problem, the listing optimization guide goes through the page section by section. And if you are about to hire help, the ten questions to ask an agency will save you a bad contract. Shopify and custom-site owners should read the two build guides together, because the right answer is often a mix of both.
We manage Amazon accounts and PPC for UK and US sellers on a fixed monthly fee.